Bus Advertising

March 31, 2008   •   access

While I was driving to work this morning I was stuck in traffic. Even worse, I was stuck in traffic behind a bus. I hate traffic jams and I hated being behind buses in traffic jams. When behind a bus, your vision is restricted; you cannot see beyond the bus. So you have to look at it. And, you are forced to look at whatever is on the back of that bus.

On this particular bus was an advertisement for a local real estate agent. It was one of those big billboard-style ads that cover the entire back of the bus. It was quite a good ad. The tag-line read, “If I can’t sell your house in 30 days, I’ll buy it myself.” But whether or not the ad was good wasn’t the issue. The issue was that I had no choice – I had to look at the ad because there was absolutely nothing else to capture my attention.

This is why I think that billboard-style ads on the back of a bus are a good idea, not only for real estate agents, but for any business professional or small business. People stuck in traffic cannot “turn off” the ad. They cannot change the channel like they can when watching television and a commercial comes on. They cannot switch the dial like they can when listening to the radio and a commercial comes on. People notice bus advertising because it is in their line of sight and they cannot turn it off.

I would assume that the same applies to ads inside public transit like buses, trains, and subways. People need to stare at something and they don’t want to stare at eachother. So they stare at the ads.

SBS Transit launched another education campaign to encourage desirable behaviour among commuters when taking public transport. (Note: for full article with photographs, please refer to the original article, url attached)

The first campaign is “Give Way to Bus Campaign”, where drivers are encouraged to give way to buses exiting bus bays. The logo on the right are found near bus stops with bus bays to alert vehicle drivers to give priority to buses.

The second is “Flag the Bus Early Campaign” where passengers are “encouraged to be on the constant lookout for the bus instead of listening to their mp3 players, reading the newspapers or SMS-ing their friends” so that they are able to flag the bus early enough for the bus to stop.

The third and newest campaign is “Move to the Rear Bus Campaign” where passengers are encouraged to “move to the rear of the bus for the sake of getting more people on the bus”.

My take on the three campaigns is that they seek to highlight to the relevant road users that there are uncontrollable factors beyond bus operators’ control which could affect bus journey. As such, they seek road users cooperation to fulfill their part of the responsibility so that problems can be reduced or eliminated. (Problems such as buses unable to exit bus bays, passengers complaints about buses not stopping at bus stops, or passengers unable to board the bus even though there are still sufficient capacity). Put it simply, these campaigns focuses on addressing the problems.

When a website has used buses for sale, that website needs to emphasize the most important information about each bus. For that reason, a website with used buses for sale often puts just a few facts under each of its pictures. The owner of such a website usually knows that a potential buyer has three questions to which he or she demands an answer.

Someone who is about to buy a used bus wants to know the make and model of any bus that has been put up for sale. Someone who hopes to buy a used bus also likes to know the year when any advertised bus was made. Finally, the potential buyer of a used bus searches for a figure, a figure that represents the asking price for the bus that is up for sale.

Sometimes the seller of a bus will post that figure under the picture of a one of the used buses for sale. Sometimes the seller of a bus wants to show-off the quality of buses that he offers. In that case, he might put the word “SOLD” under the picture of a bus that was once up for sale. A third possibility arises whenever a seller desires to invite calls from the most interested buyers. In that case, the seller might post this: “CALL FOR PRICE”

Anyone looking for a used bus should understand that the message “used buses for sale” can refer to more than one type of bus. Some used buses are passenger buses. They have seats for passengers, and they might also have a lavatory. Some used buses are executive buses. They have a front and rear stateroom.

A third type of bus found among the used buses for sale is the entertainer bus. Like the executive bus, the entertainer bus has staterooms. Yet the entertainer bus has something more. It has a large galley, and it has a number of bunk sleepers.

Those who want to search for a used bus should not limit their search to websites that mention a used bus. They should also look at websites that offer used motorcoaches. While the buses on sale fall into different categories, so too do the bus buyers.

Some buyers want a used bus with the ability to transport members of a faith group. Some buyers want a used bus that can function as a charter bus. A third group of buyers wants to get a used bus that can be added to the bus fleet in a growing bus company.

There are many reasons why the best way to travel and tour Florida is by tour bus and we’re going to list them here. For one, if you’re traveling in a group, especially so if the group is especially large, get a tour bus so that everyone comes and goes in a group. This way no one gets left behind while the others are busy exploring the richness of Florida. The tour bus will take care of all your traveling needs while ensuring that you are comfortable in the tour bus. Why bother with having to drive yourself there individually when you can hire a tour bus to get to where you want to go in Florida. And Florida is much too beautiful a place to spend worrying about traveling – so, that’s the number one reason why hiring a tour bus in Florida makes perfect sense.

Another reason why you should hire a tour bus whenever you get to Florida is because Florida tour bus fees are not expensive at all! Most people are turned off the idea because the first impression that they get about Florida tour bus is that they’re expensive. This doesn’t have to be so. There are many different types of tour buses being offered and all you have to do is to pick a tour bus that is suitable for your group of people. The smaller the tour bus, the cheaper it is.

And besides, having a tour bus at your beck-and-call in Florida means that you get that special personalized service that is not possible otherwise. I mean, a whole tour bus in Florida just for you! You don’t this kind of feeling driving yourself around in a rented car. Imagine the kind of memories you will have of Florida if you hired a tour bus.

Remember, the most important thing is that everyone needs to be happy and everyone should get the chance to explore Florida as much as they can. The only way to do this is to hire a tour bus and take ‘traveling woes’ out of your holiday. Throw the compass and map away because with a Florida tour bus – you don’t need them. Just sit back and relax while the tour bus takes you all around Florida and you lap up as much sun-bathing time as you can.

Used Bus Sales

Success with used bus sales comes more quickly to those who can anticipate the questions of the potential bus buyer. For that reason, a website that focuses on used bus sales needs to include answers to buyers’ most frequently asked questions. What are some of those questions?

Not every person who finds and purchases a used bus plans to be the driver of that bus. Often the buyer of a used bus would like to have the purchased bus delivered to his or her door, or to some other specified location. Many times the buyer of a used bus asks this question: “Do you deliver?”

Those who operate a center for used bus sales can not ignore the needs of the bus buyers. A seller of used buses attracts more customers if he or she takes the time to learn what buyers most want in a used bus. One thing requested by the majority of bus buyers is assurance of safety for future bus passengers. Used bus sales improve, when a seller has a bus that contains life-saving safety equipment.

While the buyer of a bus wants safety for future passengers, that buyer also wants security for his or her own finances. For that reason, the buyer of a used bus often asks, “Is there a warranty coming with this bus?” A website filled with used buses can expect more hits, if it can give bus buyers an affirmative answer to that question.

Two other questions come repeatedly from the lips of potential bus buyers. One of those questions is this: “How long has your company been in business?” A company that has been selling used buses for a long time can offer many testimonials on its website. Such testimonials can support or refute any claims made on that same website.

In addition, a company that has been selling used buses for a fair amount of time has a long list of old customers. Not every old customer has put his or her testimony on the company website. The person who is dealing with a seller of used buses should not shy away from seeking the names of any past customers living near that buyer’s home.

A final group of questions from bus buyers centers on the need for refurbishment of used buses. What takes place during each refurbishment? Does the refurbished bus have new tires and new brakes? The person who responds to an ad for used bus sales often demands an answer to those questions.

Outdoor Advertising

 

If you’re a small business owner, you may not want to invest thousands of dollars in billboard advertising. That doesn’t mean, however, that you can’t take advantage of outdoor advertising methods in promoting your business.

One common outdoor advertising that any business can use is vehicle advertisements. If your company owns a delivery truck or any company vehicle, invest the money in making the vehicle a driving advertisement. Don’t just paint your company name and phone number on it, either. Treat your vehicle as you would any other advertisement – use a catchy headline, offer benefits, and use a call to action.

You can also use your personal vehicle for advertising, with a magnetic sign. For a relatively small price you can have a magnetic sign designed for your vehicle. You can also use bumper stickers and window decals on your vehicle.

Vehicle advertising can be especially effective if your product or service is related to vehicles. For example, if your business is a car wash, advertising on a shiny car will be great publicity. Of course, if your business is a car repair shop, but you drive an old clunker with a worn out muffler, you might want to replace your vehicle before you put your advertising on it.

Yard signs are another great advertising method. If you are a contractor, you can use small signs in your customers yards while you’re working on their premises. Yard signs are also very useful for advertising events, sales, openings, and more. Yard signs can come in all shapes and sizes

As with vehicle advertisements, be sure that your sign is a good advertisement. You don’t have much space, but use it well!

A well planned, well designed, and well placed outdoor advertisement can be a very effective promotional piece for your small business. Take the time to plan your outdoor advertising campaign today!

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